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Your Christmas Coffee Shop Offering
Team Offbeat | 07 Dec

Yes, it’s that time of year again! GroundTruth claims that 44% of consumers are encouraged to visit a coffee shop based on their Christmas offering. On that note, let’s check out who’s doing it best and how.

Costa

Never failing to embrace the festivities, Costa have two new drinks on the menu – ‘Caramelised Orange & Cream’ and ‘Hazelnut Praline & Cream’. If sweet isn’t your thing, try spicing up your usual coffee with a limited-edition ‘Winter Character Roast’, with notes of winter berries, dark cocoa and spices. Additionally, Costa have vamped up their savoury food offering for the festive season. There’ll be the usual turkey sarnies and roast veg soup alongside their more extravagant ‘Pigs & Blankets Mac & Cheese’ – YUM!

Pret A Manger

This year, Pret A Manger’s Christmas menu launch prompted a 13% increase in footfall! Why? – Their ‘Festive Flat White’. It’s essentially a flat white but with a daring dash of mince pie syrup! Their sandwich menu has also had a seasonal makeover with the addition of a ‘Christmas Lunch’ sandwich and baguette. For every sandwich/baguette bought, 50p will be donated to the Pret Foundation Trust to help break the cycle of homelessness. Now that’s the true spirit of Christmas!

Greggs

Greggs have launched a range of Christmas gifts this year. For the ultimate Greggs fan, there’s pastry-emblazoned phone cases, doughnut socks and sausage roll-inspired festive jumpers! ‘Tis the season of giving and in the true charitable Christmas spirit, they are also offering a free gift-wrapping service. Offering a break from the stress of Christmas shopping, you can pop into one of their selected stores for a complimentary glass of mulled wine whilst you wait for your gift to be wrapped in custom sausage roll wrapping paper!

Embrace the Christmas spirit to boost your coffee shop sales this Christmas. Don’t miss the opportunity to tempt customers with delicious festive pastries, warm spiced beverages or original gifts. Merry Christmas one and all!

By Charlotte Anderson

Opening a coffee shop or restaurant and need advice on brand or interior design? Let’s discuss your concept at hello@offbeatcreative.co.uk or call 020 7060 3121