Businesses are using video within their content marketing efforts to deliver their products and services in a more engaging and interactive way. As video leverages sound and visuals, it provides the perfect platform to tell your story. Here are 5 reasons why video is the future of marketing:
1) Increase Traffic
According to reports, an average user will spend up to 88% more time on a website with video. Although implementing video within your website can help to increase traffic, it is equally important to develop an effective strategy to produce content that appeals to your target market. Big brands including Intel and GoPro have made their consumers the stars of their content, showcasing their individual and personal stories across the world.
2) Cost-effective
Producing quality videos no longer requires expensive equipment or technical skill with the wide variety of technology and software now available. Most current portable devices, including smartphones, record video in high-definition and have respectable sensors to capture decent footage. Businesses can now invest into quality video setups without having to break the bank.
3) Increase Engagement
Videos can increase engagement between you and your audience through interactive elements including swiping, clicking or call-to-action buttons. Depending on your business, activities could range from in-video quizzes and surveys to additional video links. All of these methods can boost the effectiveness of your video and engagement levels.
4) Easy to Digest
If ‘a picture speaks a thousand words’ how many words does a video speak? Digesting information has never been easier as video allows businesses to squash content into memorable bite-size chunks. Google’s ‘Digital Garage’ utilises short videos to teach visitors about marketing, search and social media via 2–3 minute short clips.
5) Showcase Your Creativity
Think outside-the-box with ideas for your video content and engage with current trends to fully immerse your business with your target market. Social media platform, Hootsuite, produced a fun spin-off video of the hit TV series ‘Game of Thrones’ entitled ‘Game of Social Thrones’. The clip shared similarities with the TV show in terms of uniting kingdoms (social media platforms) and people.
What are your thoughts on video for marketing? Tweet us @OBcreativeUK
By Dawood Pathan
For further information on our design services, contact Offbeat Creative at hello@offbeatcreative.co.uk or call 020 7060 3121Why Video is the Future of Marketing