Your menu does not only list and explains your offering, it also expresses your brand personality and values and can be the key factor in convincing potential customers to dine at your restaurant. So, what makes a successful menu design?
1) Share Your Story
Sharing your brand story will help to give your restaurant context and can act as an emotional gateway between your brand and customers. In addition, your brand story will help to give your restaurant a unique talking point, differentiating you from your competition.
2) Boxes and Lines
Highlighting menu items using simple boxes or lines can help to draw attention where needed whilst creating subtle interest. Restaurants use this technique as a simple and effective way to create order and hierarchy without being too obtrusive.
3) Pricing and Symbols
Pricing can be a big factor in decision-making but can often distract customers from focusing on the food. Removing currency symbols leaves for a cleaner design and allows guests to naturally focus their attention on your dishes.
4) Language
Headers and descriptions should utilise language inspired by your brand personality. Adopting an appropriate and creative style of language will engage and entice your customers and ultimately will create a memorable menu.
5) Think Outside The Box
To be a trendsetter means to be different. Sometimes you need to avoid the grids and guidelines to achieve a design of greater impact. Think outside the box with unusual layouts to intrigue guests whilst keeping a good level of consistency between elements.
By Dawood Pathan
For more information on your coffee shop design, contact Offbeat Creative at hello@offbeatcreative.co.uk or call 020 7060 3121