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What Makes a Successful Brand?
| 25 Apr

A successful brand is more than just the design of an eye-catching logo. A successful brand reflects personality, communicates in a certain way and represents strong values that are easily identifiable. With this in mind, how do you build a successful brand?

Target Audience

Understanding the target market is one of the first steps to building a successful brand. Some of the best brands in the world are successful because they have a complete understanding of their audience. However, a large amount of brands fail as they have partial knowledge of their consumer. Knowing the demographics of the target audience, the language they use and what their interests are will provide direction to the overall brand identity.

For more information on what makes a successful coffee shop, read our article here.

Consistency

As a consumer we are more likely to go back to a coffee shop or restaurant if we have received a quality experience. Whilst this may be a no-brainer, consistency is not always at the top of the priority list for many establishments. Inconsistency can be the demise of a business and can be enough to direct consumers to competitors, which is fairly easy in an already crowded market.

Unique

Having a unique selling point (USP) is what will make you stand out from the crowd, especially in a saturated market. Whether this is the quality of your offerings, the style of the service you provide or the experience you create, having a special element to your coffee shop will separate you from competition. Once a USP has been found and established, a coffee shop or restaurant should focus on maintaining and improving it. And, in time, should gain recognition.

Exposure

We’re now living in an age where we have access to amazing technologies and applications including social media and smartphones. These simple tools have narrowed the gap between chains and independents and offer any business a strong chance at establishing their brand. Keeping up with the latest trends and developing an active presence can increase exposure for your business and help you to stay relevant amongst your consumers.

By Dawood Pathan

Opening a coffee shop or restaurant? Let’s discuss your brand and interior design at hello@offbeatcreative.co.uk or call 020 7060 3121