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Your coffee shop logo can say a lot about your brand from the choice of colours to the structure of letterforms. Does your logo represent your coffee shop brand values the way you want it to?

1) Colours

When choosing a colour scheme for your logo or branding, it is important to consider three things: your brand values, your offerings and the experience you’d like to create. Below are a couple of examples of how colour can be used to suggest the values and personality of a particular business:

A coffee shop focused on appealing to the health conscious customer could utilise an earthy colour scheme to reflect on its organic offerings. This could include greens, browns and oranges.

Alternatively, a fast food establishment with a playful brand personality may opt for vibrant and stimulating colours. Examples include bright reds, bold yellows and an electric blue.

2) Fonts or Hand-Lettering

Fonts and hand-lettered logos are equally popular within the hospitality industry although both can achieve different results.

A hand-lettered logo – in short – is drawn by hand, scanned in and refined using vector-based software such as Adobe Illustrator. The bespoke nature of this font style appeals to brands because it results in a truly unique logo design specifically tailored to fit with the brand’s unique values. The varied nature of the letterforms can give greater personality and character to your logo.

Font-based logos utilise consistent letterforms. They are less unique but can be just as effective assuming that you adopt a font style that successfully represents the nature of your brand. For example, a sans serif typeface can achieve a clean and contemporary appearance whereas a serif typeface can create a more sophisticated and decorative logo.

3) Iconography

Icons can help to support the main logo and to give a brand more individuality and meaning. Not only can an icon help your customers to easily identify what it is that you are offering, it can also serve as a substitute to your main logo where space or sizing is limited.

Typically, an icon will relate to the brand’s main offering or exist as an abbreviation of the main logo, for example, by turning the initials of the brand name into a symbol. Not all logos require an icon, however, it can prove to be effective in communicating your business concept quicker than text-based logo designs.

By Dawood Pathan

For a free consultation on your coffee shop or restaurant design, contact Offbeat Creative at hello@offbeatcreative.co.uk or call 020 7060 3121

By Dawood Pathan

For a free consultation on your coffee shop or restaurant design, contact Offbeat Creative at hello@offbeatcreative.co.uk or call 020 7060 3121