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What Contactless Spending Means For Your Coffee Shop
| 18 Jan

The trend of paying via contactless card or Apple Pay has jumped in popularity over recent years and shows no sign of slowing down. So, what does this mean for your coffee shop or restaurant?

Contactless spending has significantly increased since 2015 with restaurants and bars witnessing a 79% increase and fast food and take away outlets a 69% increase. The touch-and-go payment trend appears to have taken off following the launch of Google’s Android Pay and Apple Pay last year. Big brands including Starbucks and Pret A Manger have already signed up to the system as the trend continues to grow in popularity.

Understanding the Modern Consumer

For many consumers, touch-and-go payment methods are more convenient, quicker and allow for easier tracking of money spent. Many coffee shops and restaurants see this style of payment as a novelty fad but fail to realise that they could be limiting their customer base. Businesses that do not offer contactless spending could be encouraging the fast-paced modern consumer to the door rather than to the table.

Efficient Service

Contactless spending could benefit your business operation as well as your customers. In busy periods, where time is of the essence, contactless spending can allow for a more efficient service. According to Barclays, almost half of transactions up to £30 in London are paid using contactless. Therefore, adopting touch-and-go payment methods is highly recommended.

Consumers are expected to increase their use of contactless payment methods throughout the year and we look forward to seeing how this will impact coffee shop and restaurant design.

By Dawood Pathan

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