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The Decline of The Pub & Rise of The Coffee Shop
Team Offbeat | 30 Jun

After recent analysis of Local Data Company figures, research shows that the number of pubs, bars and nightclubs has fallen by around 2,000 in the past five years. During this time, coffee shops, cafés, fast food offerings and restaurants have increased by 6,000 in town centres across England, Scotland and Wales. Here we have a look at how coffee shops are increasingly becoming our new local.

Demographics

Demographics have altered over the last five years. Millennials have become the largest living generation and they are more social and mobile than the previous Baby Boomers. As a result, coffee consumption has moved from the home to more public venues and is compounded by social media. Branding that offers a social experience and creates a strong visual impact will be the most engaging for this younger, socially active market.

Café Culture

Café culture has revolutionised the way we choose to spend our free time. Boutique chains offering artisan coffee continue to expand and drive the desire and sales of premium quality coffee. Customers are becoming more sophisticated, empowered by greater choice of speciality coffee than ever before.

Social Habits

A contributing factor to the rise in coffee shops is the way people currently choose to socialise. Longer working hours and commutes encourages quicker, more convenient daytime or post-work socialising, freeing up valuable evening time. Meeting for a coffee doesn’t take long and people are opting for this faster social meet up for get-togethers and meetings.

Pub & Bar Daytime Offering

Pubs need to adapt to social change. To stay competitive, pubs need to consider a speedy, convenient daytime offering, much like that of coffee shops. This, along with free and fast Wi-Fi, can help increase sales of daytime lunches and private space hire. Semi-private spaces which are otherwise unused during the day, should also be utilised for everything from business meetings to community group get-togethers.

By Charlotte Anderson

Opening a coffee shop or restaurant? Let’s discuss your brand and interior design at hello@offbeatcreative.co.uk or call 020 7060 3121