brand personality

As we welcome in the New Year, we recap and take a look back at some of our favourite projects of 2018. From name generation all the way through to fitout, Offbeat Creative have worked to bring a variety of unique concepts to life. Read more

Offbeat Creative jumped at the opportunity to create an upbeat brand identity and interior design for independent, Basildon-based crêperie. Read more

As the UK continues to see an influx in coffee shop openings, its crucial to remain innovative in the hospitality industry. At this year’s Café Culture exhibition, Offbeat Creative attended a talk with Michael Fern - creative and strategic director of architectural design practice, Edge. Touching on coffee shop branding, marketing and design, he provided valuable insight into how to create differentiation within a crowded market. Read more

Thinking of updating your coffee shop logo? From architectural inspiration to fuss-free geometry, we take a look at some innovative brand design ideas that will have your coffee shop logo looking great. Architectural Inspiration Whilst incorporating architectural landmarks into a logo isn’t a new idea, it is a great way to create a relationship between […] Read more

Opening a coffee shop or restaurant can be a busy and stressful time. With so many practicalities to consider it can be easy to overlook the design elements. Here, we check out a few branding essentials to guarantee your shop looks great and ultimately becomes a success. Read more