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Offbeat Creative visits Lunch! 2016
| 23 Sep

Lunch! is an unmissable event to attend whether you’re a coffee shop, restaurant, buyer or designer with thousands of new products on display every year, alongside the latest industry trends and innovations. With over 350 brands, 25 talks and endless samples of food and drink, here are our highlights of this year’s show:

Offbeat Creative visited the Lunch! 2016 show held at the Business Design Centre in Islington, where over 350 food, drink, packaging and equipment businesses showcased their latest innovations and products. The show is an annual event and runs over two days. It is designed for all trade buyers involved within the food-to-go market.

Aside from the abundance of products, Lunch! also featured 25 inspirational keynote sessions, held across both days. One of the most influential talks Offbeat Creative attended was led by Kirsty Saddler, Brand Director of LEON. The talk, entitled ‘Doing The Right Thing, Not The Easy Thing’, shared LEON’s journey on developing their brand and why they made certain decisions to strengthen brand growth despite having a negative impact on annual turnover. Other talks held by well-known brands included Starbucks who shared their views on ‘how to keep customers coming back for more’ and Costa Coffee’s ‘people are the most important ingredient in our coffee’.

A few stands which caught our attention at this year’s show include Karma ColaCone Bakes and Proper Corn. Karma showcased an edgy, pop-art stand design in-line with their existing brand concept utilising full background illustrations whilst Proper Corn opted for simplicity with bright, flat, pastel colours. Cone Bakes was more memorable for their simple yet innovative food concept involving a bread-based cone to accommodate a variety of savoury and sweet fillings.

Overall, Lunch! 2016 proved to be an enjoyable and informative experience and we look forward to seeing what new trends and branding concepts emerge at the 2017 show.

By Dawood Pathan