Lemon & Sole is a new establishment bringing the residents of Chessington quality fish and chips.
The Offbeat Creative team were commissioned to design the branding and interior for Lemon & Sole, a traditional fish and chip shop located in the heart of Chessington.
Lemon & Sole required a brand and interior design that felt contemporary but also reflected the high quality of their offering. Given our client’s brief, we opted for a minimal and sleek design for both the branding and interior design.
The Brand Design
Lemon & Sole’s branding features a clean sans serif typeface and is supported by a bespoke fish icon inspired by the business name. To support the main logo, we designed a typography collage around the main offerings. The collage utilises a variety of different fonts and helps to bring out the character of the brand.
Lemon & Sole’s primary brand colour is a bright yellow which pays tribute to the name. A warm teal compliments the yellow across packaging and marketing material.
The Interior Design
Lemon & Sole’s interior design adopts an equally minimal aesthetic with the main focus on the service area. Both the counter fascias and wall cladding utilise the brand yellow which contrasts well against the large 3D teal logo on the left wall.
Warm wooden flooring helps to balance the use of colour and the dark grey back wall acts as the perfect backdrop to highlight the branded menu boards. A large drop down panel complete with LED lights adds visual interest and helps to brighten the space and to highlight the food display.
Lemon & Sole has received much positive feedback in terms of both the design and business operation and we are proud to have created a truly unique fish and chip shop.
By Dawood Pathan
For further advice on your coffee shop or restaurant design, contact Offbeat Creative at hello@offbeatcreative.co.uk or call 020 8684 6500