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Interactive Interior Design for Retail
| 20 Sep

Designing effective interactive spaces within your retail store can prove beneficial to improving sales and increasing customer engagement. From exploring virtual reality technology to quirky product displays, here are 3 ways to design interactive spaces for your retail interior design:

1) Virtual Reality Technology

Virtual reality has been a hot topic this year with Samsung having showcased their Gear headset in Westfield London. Although VR is fairly new, it’s scope is huge and can be adopted amongst a variety of retailers spanning­ home department stores to sports shops. Depending on the type of retailer, VR can offer consumers the opportunity to explore products in appropriate virtual surroundings. Not only can this contribute to positive shopping experiences but can build strong relationships between the brand and the consumer.

2) 3D & Textured Surfaces

As consumers, we naturally rely on our senses to evaluate product quality which influences our decision to make a purchase. Eye-catching displays can help to guide customers to the main merchandising areas and can create focal points to make your retail space memorable. Quirky or funky themes can provoke positive reactions and can increase exposure on social media platforms. Examples of 3D or textured surfaces include the use of foliage or embossed shapes on walls coupled with lighting to create depth and dimension.

retail design, interior design, virtual reality, 3d design, interactive display, customer engagement

3) Interactive Displays

In comparison to traditional point of sale displays, interactive displays can offer a more innovative and playful approach to advertising your products and services. Using a combination of design and creative technologies, engaging points of sale can appeal to a varied customer base and can be implemented within retail and hospitality environments. Design agency Dalziel Pow showcased an innovative concept earlier this year at the Retail Design Expo where users could place objects on specific areas of their display and a screen would show imagery relating to the qualities of that object. Although a fairly simple concept, it was very successful at creating interest amongst guests and proved effective at generating crowds.

retail design, interior design, virtual reality, 3d design, interactive display, customer engagement

By Dawood Pathan

For further advice on your retail interior design, contact Offbeat Creative at hello@offbeatcreative.co.uk or call 020 7066 3121