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How to Best Manage Your Coffee Shop This Christmas
Team Offbeat | 01 Dec

With Christmas just around the corner, there’s a lot to consider when managing your coffee shop and coping with the seasonal rush of trade. From extra staffing options to Christmas promotions, here’s how you can help ease the stress and encourage seasonal cheer.

Staff

Christmas can be a busy time of year so it is important to make sure you have enough staff in place to cope with the extra demand. When thinking about Christmas staff, be sure to employ enthusiastic, efficient and upbeat individuals to attract customers to come back throughout the festive season.

Employment status is something which every employer needs to establish before taking on new employees. Whether fixed-term or part-time, when considering additional seasonal personnel, it is important to accurately document the individuals working terms and conditions. Doing this in advance can help to avoid any disputes further down the line and will ensure that everyone is kept happy this Christmas! It’s all about keeping your employees content and creating a feel-good mood within your team and ultimately your coffee shop.

Engagement

At this time of year it is important to engage with your employees to inspire and motivate them to keep spirits high within the team and in effect keep customers happy. Encourage employees to embrace Christmas by promoting your coffee shop in the street, handing out free samples and chatting to customers. Encouraging engagement within the community is a great way to attract customers to your coffee shop. Other promotional activities such as Christmas jumper day is another sure way to get people in the festive spirit and spread a little Christmas joy.

Interior

Another way to introduce Christmas cheer is by getting your team involved with decorating your coffee shop. A bit of tinsel and a few baubles here and there is a great way to get staff excited about Christmas with the added benefits of encouraging team building and bonding. Use the sparkle of Christmas to keep your team merry and in return keep your customers coming back.

By Charlotte Anderson

Opening a coffee shop or restaurant and need advice on design? Let’s discuss your coffee shop concept at hello@offbeatcreative.co.uk or call 020 7060 3121