Get In Touch 020 7060 3121


How Social Media Influencers can Benefit Your Coffee Shop Business
Team Offbeat | 20 Jun

According to the 2017 Global Digital Statshot from ‘We Are social’ and ‘Hootsuite’, 40% of the world’s population use social media. Inevitably these people look to influencers to guide their decision making. Whether it’s a successful food critic or a relatable stay-at-home mother; you cannot ignore the positive impact that social media influencers can have on your brand and ultimately your business.

What is a Social Media Influencer?

A social media influencer is a user who has an established credibility for their knowledge, expertise or pure likability in a specific industry. Regularly engaging on social media, successful influencers can generate large followings of people who pay close attention to their views and therefore have the ability to influence large audiences.


Due to the sheer volume of social media influencers, selecting the right person can be a daunting task. The best influencers are real, honest and passionate but most importantly, they should reflect your brand’s values, style and ethos. Only consider those who have a genuine interest in the success of your business and who your customers can relate to. One coffee shop who has used social media influencers to their advantage is Costa Coffee. Teaming up with the likes of top lifestyle instagrammers, Megan Ellaby and AJ Odudu , Costa have rolled out several successful marketing campaigns with the aim of targeting Generation Z.


Whilst it is important to have a contract in place with influencers regarding necessities such as frequency of posts, ultimately, creative freedom is vital. Don’t forget the influencer knows their target audience best and how to reach them. Try not to dictate and stifle your influencers. Content is best when it is as honest and natural as possible. Trust that your influencers know how to keep followers interested and engaged.

Content Strategy

For events such as a launch, there should be three stages to your content strategy – building buzz, event execution and sustained conversation. It is the latter that is often neglected. Be aware of what content your influencer is putting out and don’t miss the opportunity to keep engaging in conversations that will drive business.

So, what’s stopping you? Find yourself an influencer who can turn your business around.

#socialmediainfluencers #coffeeshopbenefits

By Charlotte Anderson

Opening a coffee shop or restaurant and need advice on brand or interior design? Let’s discuss your concept at or call 020 7060 3121