Colour psychology is a powerful tool which can make a big impact on the mood of your coffee shop. In order to have your customers coming back time and time again, it’s important to get it right. Whether you want to create a calm, relaxed atmosphere or a fun, vibrant ambience, we explore the emotive effects of colour.
White
For a fresh and clean approach to your coffee shop design, white is the colour to go for. Simple and humble, it suggests wholeness and purity. Consider layering and mixing patterns, textures and materials in hues of white for added depth and interest.
Orange
Said to increase appetite, orange is a no-brainer when it comes to coffee shop design. Adding a touch of warmth and optimism, this shade makes a great colour choice for a sociable and friendly environment.
Green
Green is related to nature, growth and balance. Go green if you want to suggest an organic, vegan or health-based offering. Giving a perception of balance and well-being, it will leave your customers feeling fresh, happy and healthy.
Black
If you’re after the ‘wow’ factor, black is the perfect shade to add a sense of drama to your coffee shop. It can also suggest mystery as well as sophistication so don’t be shy if you want to attract a young and trendy crowd who require a stylish hang out.
Grey
Grey is a versatile colour that can create a range of emotional responses depending on how it is used. Light grey is thought to stir feelings of calmness and composure whilst a darker hue suggests strength and confidence. In general, grey influences feelings of security and solidity – perfect for creating a perception of loyalty in your coffee shop.
The ability to create an experience through the use of colour makes it an essential tool in interior design. Different shades conjure different emotional responses, so it’s key to think about the kind of atmosphere you want to create in your coffee shop and which colours will help you achieve this.
By Charlotte Anderson
Opening a coffee shop or restaurant and need advice on brand or interior design? Let’s discuss your concept at hello@offbeatcreative.co.uk or call 020 7060 3121