The Donut Stop
Westfield, Stratford City
The Donut Stop is an American-inspired dessert brand that’s focused only on one thing: fresh, quality donuts, just like at the fairground. The brand identity keeps to character with a bold look, playful graphics and quirky signage. Sitting next to Westfield’s biggest shops, the van’s impact was of key importance to appeal to children, shoppers and diners passing by. The result, from the van signage to packaging, is consistently delightful.