Opening a coffee shop or restaurant can be a busy and stressful time. With so many practicalities to consider it can be easy to overlook the design elements. Here, we check out a few branding essentials to guarantee your shop looks great and ultimately becomes a success.
Name
It may seem obvious, but you would be surprised at how time-consuming generating the perfect name can be. Dedicate some time to consider your brand message, ethos and values in order to achieve an honest and trustworthy identity. Ideally, your brand name should reflect these values.
Logo
Your logo is the best way to translate your brand concept – make sure to get it right! Your logo should be unique, timeless and well-considered. Revisit your brand’s core values and make these integral to the design. Additionally, think carefully about legibility and scale. It is essential that your logo translates well across different materials from your shop signage all the way down to your packaging design.
Loyalty Cards
Capitalise on every visit to your coffee shop by handing out loyalty cards. These are a relatively low-cost, easy way to build business and to encourage repeat custom. Simple design and clear communication are key. Additionally, be sure that your branding stays consistent across your promotional material to achieve a solid and cohesive brand presence.
Interior Design
Commonly the most costly aspect when starting up a business, interior design can also be the most impactful. A successful design should seamlessly translate your brand message. Your brand design and interior design should be complimentary and work in harmony with one another. Whether this is achieved through a common colour palette, theme or idea, it is imperative that your interior design reflects your concept and unique brand personality to stay memorable and to attract return custom.
Social Media
Use social media to your advantage. Your online presence is a window into your world. Post delicious photos of your offering or encourage customers to engage via competitions and feedback to excite and inspire guests to visit.
So, what’s stopping you?!
By Charlotte Anderson
Opening a coffee shop or restaurant and need advice on brand and interior design? Let’s discuss your concept at hello@offbeatcreative.co.uk or call 020 7060 3121