There has never been a better time to have an online presence to help strengthen customer relationships. Whether promoting your products, attracting new business or communicating with customers, here are a few ways to make sure your coffee shop social media is a hit.
Platforms
So, which social media platform do you choose? With such a wide variety of platforms out there, it really comes down to quality over quantity. However, adopt as many platforms as you can cope with ensuring to make each one count. Facebook, the biggest social networking site is unquestionably a must for your coffee shop – think of it as your store-front for social media.
Consistency
The number one piece of advice is to try to keep your social media as cohesive and consistent as possible. It is critical to keep your brand identity at the forefront; each post should reflect your brand identity and personality. Establish a bank of key words which you feel define your brand personality, for example ‘authentic, quality and cheerful’ and make sure that your posts shout out these characteristics.
Schedule Posts
Once your social media accounts are set up, it can be a daunting task to keep on top of them and to remember to post regularly. When business gets busy, it can be easy to let things slip and forget to post content. Using a scheduling strategy platform such as, HootSuite, you can easily manage your networks by creating multiple posts in advance which will automatically go live at your desired time. Try setting aside a quiet moment every week when you can sit down and prepare content ready for the week ahead.
Independent Business Connections
Connecting to local businesses is a great place to start branching out on social media. By actively supporting local suppliers and businesses online, you will not only help to promote them but in return, they will do the same for you.
Location
It seems obvious but make sure that your posts appeal to and reach your existing and potential customer base. Make sure to turn your location on when you post content. This will allow your posts to come up in searches of the area and direct more relevant, local people to your site and hopefully then to your coffee shop.
With just a couple of hours each week and a good social media schedule, your coffee shop will see positive results. An engaging online presence will have a huge impact on the success of your coffee shop! #whatareyouwaitingfor?!
By Charlotte Anderson
Opening a coffee shop or restaurant and need advice on design? Let’s discuss your coffee shop concept at hello@offbeatcreative.co.uk or call 020 7060 3121