It’s time to get your social media looking and feeling festive. Here are a few ways to embrace the festivities and connect with your customers this Christmas.
- Offers
Social media is the perfect opportunity to advertise your seasonal menu and promote offers. Whether it’s 50% off a spiced latte or 2for1 on mince pies, limited time offers can help create a sense of urgency and drive sales.
- Competitions
Everyone loves a giveaway, especially around Christmas time. Whether you want to raise brand awareness or simply grow a mailing list, it’s important to encourage your customers to engage. For maximum effect, ask your followers to comment, follow, repost and tag to be in with a chance of winning.
- Consistency
Create a sense of consistency across your social media posts this Christmas. Whether it’s complementing colours, consistent typeface, an ongoing theme or a constant mood, be sure that your social media platforms look and feel festively coherent.
- Engage
Christmas is the perfect time to engage with your customers. Facebook’s Global Holiday data shows that 65% of Christmas shoppers indicated they would be more likely to buy from businesses that they can contact through a messaging service. Be sure that you are regularly checking messages and replying promptly to maintain brand loyalty.
- Charity
Incorporate your charitable activities into your social media campaign. Christmas is the time for giving and it’s important to show your customers that you care. Pull emotional strings by uploading photos and videos to help encourage engagement with your chosen charity.
- Cover Photo
Update your Facebook and Twitter cover photo. A new look for the festive season is a great way to revive your page for the Christmas period.
- Stories
According to data by Facebook IQ, 69% of people find Stories on Instagram and Facebook a great way to discover new products and services. Use this tool to help promote your retail gifts or festive offering and watch as you see your Christmas sales soar.
So go on, add a little sparkle to your social media platforms. ‘Tis the season to be jolly after all!
By Charlotte Phillips
Opening a coffee shop or restaurant and need advice on brand or interior design? Let’s discuss your concept at hello@offbeatcreative.co.uk or call 020 7060 3121