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5 Ways To Increase Sales This Mother’s Day
Team Offbeat | 29 Mar

According to a survey by GlobalData, the spend on Mother’s Day is expected to rise 0.8% to £1.6 billion this year in the UK. Needless to say, Mother’s Day is a great opportunity for even the smallest of businesses to boost sales. Here’s how:

  1. Gifts

The GlobalData research suggests that ‘gifting’ is set to be the largest contributor to the rise, with cards and gift wrap the best performing category. Needing only a small amount of display space, greetings cards can make the perfect addition to your coffee shop offering.

  1. Social Media

Consumers often state that occasions such as Mother’s Day have become too commercialised. Be sure to highlight the value of Mother’s Day by focusing on the message behind the occasion. Heartfelt social media posts can help to encourage potential customers to treat their mums this year.

  1. Promotions

Embrace Mother’s Day this year and help say a big ‘thank you’ to all those amazing mums with a promotional offer at your coffee shop. Bottomless brunch, afternoon tea or a complimentary drink can help to encourage footfall and boost profits, as well as helping ‘mum’ to feel extra special.

  1. Innovative Signage

Attract potential customers into your shop with innovative Mother’s Day window signage and displays. Spring daffodils, cupcakes and pretty card displays can help brighten up your curb-side appeal and attract passers-by.

  1. Limited Edition Food & Drink

Customers are more likely to make a purchase when they know that an item or deal won’t be around for long. Adding seasonal offers or limited-edition dishes to your menu can help to create a buzz and encourage people to participate in the occasion.

By Charlotte Phillips

Opening a coffee shop or restaurant and need advice on brand or interior design? Let’s discuss your concept at hello@offbeatcreative.co.uk or call 020 7060 3121.