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3 Social Media Tips for Your Coffee Shop
Team Offbeat | 17 Apr

Customers demand honesty and in a media dominated world, there can be no secrets. Here are 3 social media tips to help you reflect a trustworthy and authentic coffee shop brand.

  1. Transparency

Make transparency a core part of your brand identity. When using social media to promote your coffee shop, share photos of how your products are made, where ingredients come from and the processes they have been through. This will help you to be seen as a socially conscious and ethically aware brand and have your customers coming back time and time again.

  1. Video Sharing

Video sharing on social media continues to dominate with a strong emphasis on storytelling. Show ‘behind the scenes’ recordings of how your products are made. Short clips of how your cakes are baked and how your coffee is ground will help to show customers the care that goes into every product. Additionally, posting live, authentic content is more important to today’s consumers than polished videos – think spontaneous and natural rather than rehearsed and contrived.

  1. Authentic Imagery

Be wary of using stock images in promotional material. Ideally you should be creating your own images and graphics. Using stock images can be portrayed as dishonest. Consider investing a small amount of time and money to take some high quality photographs that reflect your true offering. These will not only gain trust but will also be consistent and reinforce your brand personality.

Ultimately, it’s all about trust and being upfront with customers about the costs and processes behind your products and services. By revealing more about the inner workings of your coffee shop, you can become more connected to your customers, leading to greater success.

By Charlotte Anderson

Opening a coffee shop or restaurant and need advice on brand or interior design? Let’s discuss your concept at hello@offbeatcreative.co.uk or call 020 7060 3121