We believe updating your logo once every few years is essential to remain current in the competitive hospitality sector. We’re not talking a big re-brand, just small alterations that will keep your logo looking and feeling fresh. We explore some trends that are directing brand design in 2019.
- Illustration
Illustration as letter substitutes can make for a creative and original design. However, legibility is of upmost importance. The illustration needs to successfully portray a true representation of the letter whilst also being meaningful, translating your brand ethos and personality.
- Motion
Gone are the days where a logo sits still at the top of a letterhead. Digital screens are all around us, creating more opportunity for moving images. It’s important that your logo can successfully translate across multiple platforms. Be it a website, social media or an app, motion branding is one sure way to grab the attention of existing and potential customers alike.
- Minimalism
A pretty firm favourite, minimalism is here to stay. An uncomplicated, simple and modest logo is a great way to clearly translate your brand personality. Additionally, a minimal design can effortlessly translate across various platforms and marketing material, both big and small. A conceptual logo design can make for a modest, elegant and stylish brand identity.
By Charlotte Phillips
Opening a coffee shop or restaurant and need advice on brand or interior design? Let’s discuss your concept at hello@offbeatcreative.co.uk or call 020 7060 3121.